We are very aware that sustainable entrepreneurship is a continuous process. We therefore pursue a practical and concrete sustainability policy that is supported throughout the entire organisation. This enables us to make all aspects of our business operations more sustainable and to proactively facilitate the sustainability objectives of our customers. In order to effectively manage and monitor the progress we make in this area, we work with four pillars:

Sustainable production
Caring for people
Healthy and sustainable products
Supply chain management & doing business with integrity

We report on this annually in the form of CSR annual reports. These can be downloaded from this page.

CSR annual report 2025

Once again this year, our CSR annual report is available entirely in digital format – a conscious choice in favour of more sustainable distribution.

Take a look at the highlights, read the interesting interviews and find out all about our sustainability strategy.

View our CSR annual report for 2025

The 4 pillars of our CSR strategy

Sustainable production

Emissions
Energy management
Protein transition
Water
Waste and food waste
Packaging materials
Deforestation and biodiversity

Caring for people

Employee safety
Health and well-being of our own employees
Fair working conditions in the supply chain
Diversity, equality and inclusion

Healthy and sustainable products

Affordability and accessibility of products
Safe products
Healthy and tasty products

Supply chain management & doing business with integrity

Supply chain management and doing business with integrity

Animal welfare
Sustainable product valorization
Transparency & product integrity
Ethical business operations

Sustainability in practice

Highlights in 2025:

Together with the EKO Holland Vee & Vlees cooperative, a supply chain agreement has been reached to further promote organic meat. We will be working more closely with various livestock farmers so that we can offer our customers a wide range of sustainable animal welfare options.
The core team came together for a day dedicated to (food) safety and quality, during which we took a critical look at “where are we now?”, “where do we want to go?”, and above all, “how are we going to do that?”. A valuable and informative day spent working together to build a culture in which safety and quality are truly embedded!
During the very first Rund op z’n Best event, we came together with our supply chain partners and cattle farmers. An inspiring evening during which we reflected on market developments, the current state of affairs and the future of this unique supply chain concept.
Using the Impact Buying blockchain, we calculated and validated the exact CO₂ data from our Varken op zijn Best pig farmers for 2023 against the Dutch industry standard.
The EcoVadis platform assesses the quality of our sustainability management. With the gold medal, we rank among the top 5% of all assessed companies worldwide – that’s over 150,000. Within our own sector (meat processing & preservation), we are even among the top 1% globally, a result of which we are particularly proud!
Van Loon Group has established the JOS Foundation (named after Jos van Loon, the company’s founder). Through this, we make a positive contribution to local and regional community projects. The foundation provides support in the form of expertise, financial backing and the commitment of dedicated colleagues. www.stichtingjos.nl
On behalf of the JOS Foundation, 25 of our employees helped out at the Hoopheggen Foundation’s tree-planting day. By planting hedgerows in the meadows, the original landscape is being restored and biodiversity enhanced.
Out of 750 entries, our CSR annual report has been selected as one of the ten finalists for the Sustainability Reporting Excellence Award, part of the Reuters Global Sustainability Awards 2025.
Together with our pig farmers (VoB, Bio and Zonvarken) and supply chain partners, we meet annually for an inspiring evening during which we reflect on the current market situation and developments and look ahead to the future of our pig supply chain. Through meetings such as these, we continue to share knowledge, learn from one another and build a strong supply chain together.
Soya is an important and efficient source of protein for pigs and chickens. Together with our supply chain partners, we have launched a project to use soya in pig feed that comes from farmland that has been deforestation-free for at least 20 years. This enables us to achieve a CO₂ reduction of at least 14%.